Jif has been a household staple ever since I was a kid, so their peanut butter holds a place close to my heart. Without Jif, there probably wouldn’t be a Crunchy For Me. So, you can understand my excitement when I tried one of their newest offerings: Peanut Butter & Naturally Flavored Cinnamon Spread.
Now, despite this excitement, I also went into this review a little apprehensive. This is the first non-traditional peanut butter I’ve tried from a major peanut butter manufacturer. The peanut butter was also pretty cheap — only $2.49 at Target — so I was expecting regular Jif peanut butter with some cinnamon mixed in. If this peanut butter turned out like I expected, then I could have easily bought a jar of creamy peanut butter, took it home, and mixed in some cinnamon. This might have tasted good, but it would also defeat the purpose of buying Jif’s new product. So, the bar was set pretty low. Luckily, Jif exceeded my expectations by a sizable margin.
As alluded to in the title of this post, Jif’s Peanut Butter & Naturally Flavored Cinnamon Spread is best described as a Oaxacan peanut butter. For those unfamiliar with how Oaxacan cuisine tastes, the following description from Wikipedia sums it up best: “Well known features of the cuisine include ingredients such as chocolate (often drunk in a hot preparation with spices and other flavorings) . . . .” Now, when I say that Jif’s Peanut Butter & Naturally Flavored Cinnamon Spread is the Oaxacan peanut butter, I’m not claiming that the peanut butter has any sort of chocolate taste. Rather, the same differences between regular milk chocolate and Oaxacan chocolate — hints of cinnamon and other spices — are present here: the cinnamon and spice flavors create a similar difference between regular creamy peanut butter and Jif’s Peanut Butter & Naturally Flavored Cinnamon Spread. Since I’m a huge fan of Oaxacan chocolate, especially in a mocha, this taste came as a welcome surprise. (Side note: If you’re ever in Sacramento, Ginger Elizabeth is an amazing chocolatier, and they have outstanding Oaxacan hot chocolates and mochas.) For some reason — perhaps it was the hint of spices — I also felt like more of an adult while eating this peanut butter. Sophisticated, even.
While eating a few knife-dips, I noticed that Jif’s Peanut Butter & Naturally Flavored Cinnamon Spread‘s doesn’t have a grainy texture. Rather, the peanut butter’s texture is similar to Jif’s regular creamy peanut butter: smooth and easy to spread. This makes sense since cinnamon isn’t listed as an ingredient. In this respect, my hat goes off to the fine folks at Jif. They could have easily mixed some cinnamon in with their regular creamy peanut butter, slapped “cinnamon” on the main label, marketed it as something new, and called it a day. Instead, they emulated the cinnamon taste and, in the process, gave the peanut butter both a cinnamon and spice flavor while avoiding a too-grainy texture. Kudos, Jif!
Jif’s Peanut Butter & Naturally Flavored Cinnamon Spread, $2.49 at Target stores.
Check back on Monday for a delicious recipe featuring Jif’s Peanut Butter & Naturally Flavored Cinnamon Spread!
What’s your favorite major peanut butter manufacturer? Have you tried or are you interested in Jif’s Peanut Butter & Naturally Flavored Cinnamon Spread? Please leave a comment below!